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Privacy Center > Privacy Settings

Privacy settings

Privacy Settings

Yahoo! JAPAN offers easy features for customers to dictate how their data is used in Yahoo! JAPAN’s services. Please check your settings and make the necessary changes so that you can use our services with a sense of security at all times.

Viewing, correcting, and deleting registered information

Please see below for how to view, correct, and delete registered information.

Please also refer to “Important notes on deleting your Yahoo! JAPAN ID (Japanese only)" when deleting your Yahoo! JAPAN ID.

Viewing, correcting, and deleting registered information

Setting on use and provision of personal data

Yahoo! JAPAN offers features that enable customers to adjust their setting on how their personal data is used for advertising and email delivery, etc. or is disclosed to a third party. Please see “Privacy and E-mail Delivery (Japanese only)” for how to change your preferences.

Opting out

Data connection setting with Group Companies

Users’ preference on data connection with Group Companies can be freely changed at any time from the screen on data connection setting with Group Companies.

Data Connection with Group Companies
Opting out

Private browsing

“Private browsing”*3 enables users to browse websites without allowing the browser to save cookies, which are used to store identity and configuration information of the user, and the users’ browsing history. This feature allows users to use services without being traced continuously.

When the “private browsing” feature is on, the browser assigns new and different browser and user identifiers each time the browser is activated, preventing long-term tracing. However, information such as the browsing history of web pages accessed from the browser and the user’s IP address will be stored in the server.

If you have set opt-out preferences while using this feature, your preferences may be lost since the cookies that have stored your preferences will be deleted when you finish your browsing session. If you wish to opt out on a continuous basis, check that the “private browsing” feature is off when you set your preferences. Furthermore, be aware that your opt-out preferences will not be valid when you are using the “private browsing” feature.

*3 “Private browsing” is also called “InPrivate browsing” or “secret window”, depending on your browser.

Private browsing

Search history

The search keywords you have entered in Yahoo! JAPAN Search are stored in the device you are using as “search history”. You can change your preferences so that your search history is not saved. You can also delete your search history that has been saved. Please see below for details.

When using a PC

To change your preferences for saving your search history or to delete your search history, you must change the settings of the browser you are using. Please refer to the following web pages or the help or support pages of your browser to change your preferences.

When using browsers on your smartphone

Please see the following page for how to change your preferences to save your search history.

To delete your search history, tap the search keyword entry field to display your search history and click the “Clear History” button at the bottom of the window.

When using the Yahoo! JAPAN app

Please see the following page for how to change your preferences to save your search history and to delete your search history.

*Changing your preferences so that your search history is not saved must be carried out for each Yahoo! JAPAN ID if you are logged in with your Yahoo! JAPAN ID and for each device if you are not logged in with your Yahoo! JAPAN ID.

Search history

Partners’ cookies on Yahoo! JAPAN

Yahoo! JAPAN may have permitted partners, such as advertisers, advertising agencies, ad distribution companies, and content providers, which have placed or distributed ads on Yahoo! JAPAN or provided contents, to send and save their own cookies on Yahoo! JAPAN to the devices used by customers, and to view the cookies, in order to examine customers’ use of services on Yahoo! JAPAN.

The use of cookies by these partners is carried out in accordance with the privacy policy of each partner and not with the privacy policy of Yahoo! JAPAN.

Please see below for details.

Partners’ cookies on Yahoo! JAPAN