Yahoo! JAPAN’s initiatives on privacy
We at Yahoo Japan Corporation (“Yahoo! JAPAN”) are committed to provide more convenient and fuller lifestyles to our customers, as well as to solve various social issues through the Internet.
In order for us to continue to be accepted by our customers and society as a member of this society and fulfill these roles, we believe we must understand the thoughts and requests of our customers, as well as what is happening in society and issues faced by the society.
To understand and solve such issues, we use various information including those related to customers’ privacy (hereinafter, “Customer Data”).
Therefore, we believe that it is necessary for customers and the society to be aware of how we handle Customer Data. Based on this view, we have summarized Yahoo! JAPAN’s basic concepts and policies for handling information in the “Privacy Center”.
Purpose of use of personal data
Yahoo! JAPAN uses personal data for the following purposes.
- To provide Services suited to customers;
- To respond to inquiries made by customers;
- To deliver products, request payment of fees, grant points, etc.;
- To make notifications to the customers in relation to Services;
- To safely provide Services;
- To improve Services and to consider new Services;
- To investigate and analyze the status of use, etc. of Services.
Acquisition of personal data
Use of personal data
In order to deliver news that meet the taste of individuals and a safe shopping experience, Yahoo! JAPAN uses data to make day-to-day improvements to our services.
Framework for privacy protection
Yahoo! JAPAN fully protects our customers’ data. We will continue to protect the privacy of our customers through appropriate measures so that they can use our services safely.
Yahoo! JAPAN offers easy features for customers to dictate how their data is used in Yahoo! JAPAN’s services. Please check your settings and make the necessary changes so that you can use our services with a sense of security at all times.