Yahoo! JAPAN Privacy Center
Data usage purposes.
Here are the seven reasons we use data. The data we use is vital customerdata. Our first priority is to use data in ways that benefit our customers.
To deliver best suited information
Based on the customer’s gender, month/year of birth, and purchase history, we deliver information best suited for our customers, such as recommended products and news articles.
To respond to inquiries
We refer to service usage history, past inquiry history, registered information, etc. when responding to the inquiries from customers.
To deliver products and grant points
We refer to the products purchased, the amount spent, address, name, etc. to deliver products, send bills, grant points, etc.
To send announcements and to communicate with customers
We use the customer’s contact information, such as email address, to send notifications on the services currently used by the customer, as well as to send announcements on more convenient services.
To safely provide services
We use customers’ registered information and use history to prevent and detect criminal or fraudulent acts, such as violations of the Terms of Service, fraud, and unauthorized access.
To improve services and launch new services
To rethink existing services and design new services, we analyze customers’ needs based on their use history of our services, locations of usage, etc.
To research and analyze the status of use, etc. of services
We use customers’ use history of our services to research and analyze the number of service users, the number of views of advertisements, etc. We may also provide the information to research institutions.